From tweets by companies alluding to current events between 2011 and 2014.

@KennethCole
Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online

@celebboutique
#Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉

@Gap
All impacted by #Sandy, stay safe! We’ll be doing lots of Gap.com shopping today. How about you?

@Kmart
Our thoughts and prayers are with the victims of this terrible tragedy. #PrayforNewtown #CTShooting #Fab15Toys

@TiedtotheSouth
Let’s get 2,296 retweets for the 2,296 people who lost their lives 13 years ago today. #9/11 #neverforget

@newschannelnine
Don’t worry, Dancing with the Stars will be back on after the special report. #Ferguson

@epicurious
In honor of Boston and New England, may we suggest: whole-grain cranberry scones!