Washington Babylon — August 13, 2007, 8:34 am

Dissent from the Pentagon’s Blogger Roundtables: David Axe has second thoughts about DoD effort

Last month, I wrote about (1 2 3) the Pentagon’s “Surrogates” program, which works with selected military analysts, bloggers, former defense officials, opinion-makers, and others who are almost all highly sympathetic to the Bush Administration’s national security agenda and initiatives. I focused on conference calls that the Pentagon’s public affairs unit arranges between senior military officials and bloggers.

A number of the bloggers took issue with the stories and disputed my suggestion that the calls were essentially a vehicle for the Pentagon to communicate with a largely friendly audience. Noah Shachtman at Danger Room wrote that he had called the public affairs unit and quickly arranged for Jason “Armchair Generalist” Sigger and Matt “Mountain Runner” Armstrong to sign up for the conference calls and that “neither is what you would call a fan of this administration.” Shachtman arranged this after I had written four critical items about the program, so I’m sure the Pentagon was happy to swat that softball out of the ballpark. In any case, the Pentagon had never imposed an ideological ban on the conference calls, but it certainly seemed to be reaching out far more aggressively to friendly voices than to critics.

Several bloggers also defended the program by noting that the defense writer David Axe had participated in the conference calls, and that he was not only an administration critic but had posted a harsh commentary after one of the calls. Axe also contacted me to say that his participation undermined my case. But recently, Axe called to say that he was coming around to my point of view, and subsequently told me why over coffee at a café in Washington. “A lot of the conference calls are very clearly PR,” he said. “The more I’ve thought about it the more it becomes clear that something is fishy and that [the conference calls] are part of an orchestrated agenda.”

Axe said that he values being put in touch with deployed military officers, who are almost impossible to reach otherwise. Furthermore, there are no restrictions put on what questions can be asked during the calls.

But Axe said he’s noted something curious: at most of the conference calls, Jack Holt, chief of new media operations at the Pentagon, tells everyone that if there’s a topic they’d like to discuss in the future, he’d be happy to arrange it. Axe tells me he’s requested talks on several topics–he specifically mentioned a number of requests he’s put in on the Pentagon’s plans in Africa–and has gotten nowhere. “[Holt] always says ‘great,’ he’s very reassuring, but then nothing happens,” Axe said. “Any attempts to deviate course go nowhere. I don’t know why, but my guess it that it doesn’t match their agenda.”

Meanwhile, some military officials who have already briefed the bloggers are returning for repeat appearances and they talk about subjects that have been well covered at past events. Last Friday, the day after we met, Axe emailed to say that he’d attended a briefing that day with Paul Brinkley, Deputy Under Secretary of Defense for Business Transformation. “This was our second roundtable with him, and he basically repeated himself,” Axe wrote.

One point that I want to repeat from past posts is that some of the bloggers who take part have come away from the calls with interesting insights (though a few pure hacks are involved). But the format and design of the program almost inevitably produces, on balance, Pentagon-friendly outcomes.

I also want to again note that the blogger calls are not the most troubling part of the Pentagon’s outreach program. The truly problematic aspects are briefings for handpicked civilian defense and national security analysts, retired military officials, and others who are fed administration-friendly talking points. Unlike with the blogger conference calls, there is apparently no public disclosure of who is taking part in those briefings and no transcripts of what transpires.

Share
Single Page

More from Ken Silverstein:

From the November 2013 issue

Dirty South

The foul legacy of Louisiana oil

Perspective October 23, 2013, 8:00 am

On Brining and Dining

How pro-oil Louisiana politicians have shaped American environmental policy

Postcard October 16, 2013, 8:00 am

The Most Cajun Place on Earth

A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits 

Get access to 164 years of
Harper’s for only $39.99

United States Canada

CATEGORIES

THE CURRENT ISSUE

March 2015

A Sage in Harlem

= Subscribers only.
Sign in here.
Subscribe here.

The Man Stopped

= Subscribers only.
Sign in here.
Subscribe here.

The Spy Who Fired Me

= Subscribers only.
Sign in here.
Subscribe here.

Giving Up the Ghost

= Subscribers only.
Sign in here.
Subscribe here.

Invisible and Insidious

= Subscribers only.
Sign in here.
Subscribe here.

view Table Content

FEATURED ON HARPERS.ORG

Article
No Slant to the Sun·

= Subscribers only.
Sign in here.
Subscribe here.

“She didn’t speak the language, beyond “¿cuánto?” and “demasiado,” but that didn’t stop her. She wanted things. She wanted life, new experiences, a change in the routine.”
Photograph © Stuart Franklin/Magnum Photos
[Browsings]
Burn After Reading·

= Subscribers only.
Sign in here.
Subscribe here.

William Powell published The Anarchist Cookbook in 1971. He spent the next four decades fighting to take it out of print.
“The book has hovered like an awkward question on the rim of my consciousness for years.”
© JP Laffont/Sygma/Corbis
Article
The Fourth Branch·

= Subscribers only.
Sign in here.
Subscribe here.

“Both the United States and the Soviet Union saw student politics as a proxy battleground for their rivalry.”
Photograph © Gerald R. Brimacombe/The LIFE Images Collection/Getty Images
Article
The Spy Who Fired Me·

= Subscribers only.
Sign in here.
Subscribe here.

“In industry after industry, this data collection is part of an expensive, high-tech effort to squeeze every last drop of productivity from corporate workforces.”
Illustration by John Ritter
Article
Invisible and Insidious·

= Subscribers only.
Sign in here.
Subscribe here.

“Wherever we are, radiation finds and damages us, at best imperceptibly.”
Photograph © 2011 Massimo Mastrorillo and Donald Weber/VII

Hours per day that a death-row inmate in China wears hand and ankle restraints:

24

A multidisciplinary team detected cardiac arrhythmia in the works of Beethoven.

There was a run on cases of 5.56mm M855 green-tip rifle bullets, after the White House moved to ban their manufacture and sale because they can pierce police armor.

Subscribe to the Weekly Review newsletter. Don’t worry, we won’t sell your email address!

HARPER’S FINEST

Driving Mr. Albert

By

He could be one of a million beach-bound, black-socked Florida retirees, not the man who, by some odd happenstance of life, possesses the brain of Albert Einstein — literally cut it out of the dead scientist's head.

Subscribe Today