Washington Babylon — May 16, 2008, 1:32 pm

Blogger Roundtable Coordinator: Let’s find people to “carry our water”

Once more I’m going to return to the topic of those blogger roundtables organized by the Pentagon, which I have discussed several times since last summer and most recently last month. In that last item, I discussed the New York Times story that revealed how the Pentagon worked with retired military officials and prepared them to serve as supposedly independent media “analysts.” That was part of a broader Defense Department media program that included the blogger roundtables, and which looked for “surrogates” to whom Pentagon talking points could be fed.

Since I first wrote about the topic, bloggers who participated attacked me for, they said, falsely portraying the roundtables as a media manipulation effort. They were strictly independent, the bloggers wrote, and even noted that a few liberal-types took part. In a 2007 post at The D-Ring called “How Harper’s sensationalizes blogger outreach,” Steve Field wrote:

Recent postings…by Ken Silverstein suggest that the Pentagon is engaged in a propaganda campaign, managed by junior political appointees, to seed its message among conservative bloggers. As someone who has participated in the “surrogate outreach” program, I can tell you first hand that Silverstein’s reporting is sensationalized drivel. Mr. Silverstein makes much ado about a junior political appointee who supposedly runs the program named Erin Healy. She may have a toe dipped into the waters of online outreach, but I can tell you that if she does have anything to do with the program, it is cursory at best.

The real key player in the Pentagon’s online communications strategy is Roxie Merritt, a retired Navy Captain who was brought by Deputy Assistant Secretary for Public Affairs Allison Barber on to manage the Pentagon’s new media operations. Merritt is a savvy and seasoned professional communicator who understands the importance of online outreach. It is she, and not Healy, who is responsible for executing this program.

Steve should check out this internal email, which the Times obtained in the course of its reporting and which the Pentagon subsequently released. Merritt wrote it in 2005, before the creation of the blogger roundtables, but it gives a good idea about how that “savvy and seasoned professional communicator” he mentioned viewed her task:

I recommend we develop a core group from within our media analyst list of those that we can count on to carry our water. They become part of a “hot list” of those that we immediately make calls to or put on an email distro list before we contact or respond to media on hot issues. We can also do more proactive engagement with this list and give them tips on what stories to focus on and give them heads up on issues as they are developing. By providing them with key and valuable information, they become the key go to guys for the networks and it begins to weed out the less reliably friendly analysts by the networks themselves…

Media ops and outreach can work on a plan to maximize use of the analysts and figure out a system by which we keep our most reliably friendly analysts plugged in on everything from crisis response to future plans. This trusted core group will be more than willing to work closely with us because we are their bread and butter and the more they know, the more valuable they are to the networks.

(Note: Glenn Greenwald of Salon has written about this memo, in the context of a bigger story on the Pentagon’s “media analysts” project.)

I never believed that all the bloggers were in the tank for the Pentagon (though certainly a few were), but thought they were naïve for insisting that the roundtables were simply an innocent “outreach” effort by the Department of Defense. This definitely clarifies our understanding of the situation.

Share
Single Page

More from Ken Silverstein:

Commentary November 17, 2015, 6:41 pm

Shaky Foundations

The Clintons’ so-called charitable enterprise has served as a vehicle to launder money and to enrich family friends.

From the November 2013 issue

Dirty South

The foul legacy of Louisiana oil

Perspective October 23, 2013, 8:00 am

On Brining and Dining

How pro-oil Louisiana politicians have shaped American environmental policy

Get access to 165 years of
Harper’s for only $45.99

United States Canada

CATEGORIES

THE CURRENT ISSUE

July 2016

American Idle

= Subscribers only.
Sign in here.
Subscribe here.

My Holy Land Vacation

= Subscribers only.
Sign in here.
Subscribe here.

The City That Bleeds

= Subscribers only.
Sign in here.
Subscribe here.

El Bloqueo

= Subscribers only.
Sign in here.
Subscribe here.

Vladivostok Station

= Subscribers only.
Sign in here.
Subscribe here.

The Ideology of Isolation

= Subscribers only.
Sign in here.
Subscribe here.

view Table Content

FEATURED ON HARPERS.ORG

Post
"We all know in France that as soon as a politician starts saying that some problem will be solved at the European level, that means no one is going to do anything."
Photograph (detail) by Stefan Boness
Post
Tom Bissell on touring Israel with Christian Zionists, Joy Gordon on the Cuban embargo, Lawrence Jackson on Freddie Gray and the makings of an American uprising, a story by Paul Yoon, and more

Freddie Gray’s relatives arrived for the trial in the afternoon, after the prep-school kids had left. By their dress, they seemed to have just gotten off work in the medical and clerical fields. The family did not appear at ease in the courtroom. They winced and dropped their heads as William Porter and his fellow officer Zachary Novak testified to opening the doors of their police van last April and finding Freddie paralyzed, unresponsive, with mucus pooling at his mouth and nose. Four women and one man mournfully listened as the officers described needing to get gloves before they could touch him.

The first of six Baltimore police officers to be brought before the court for their treatment of Freddie Gray, a black twenty-five-year-old whose death in their custody was the immediate cause of the city’s uprising last spring, William Porter is young, black, and on trial. Here in this courtroom, in this city, in this nation, race and the future seem so intertwined as to be the same thing.

Artwork: Camels, Jerusalem (detail) copyright Martin Parr/Magnum Photos
[Report]
How to Make Your Own AR-15·

= Subscribers only.
Sign in here.
Subscribe here.

Even if federal gun-control advocates got everything they wanted, they couldn’t prevent America’s most popular rifle from being made, sold, and used. Understanding why this is true requires an examination of how the firearm is made.
Illustration by Jeremy Traum
Article
My Holy Land Vacation·

= Subscribers only.
Sign in here.
Subscribe here.

"I wanted to more fully understand why conservative politics had become synonymous with no-questions-asked support of Israel."
Illustration (detail) by Matthew Richardson
Article
The City That Bleeds·

= Subscribers only.
Sign in here.
Subscribe here.

"Here in this courtroom, in this city, in this nation, race and the future seem so intertwined as to be the same thing."
Photograph (detail) © Wil Sands/Fractures Collective

Average speed of Heinz ketchup, from the mouth of an upended bottle, in miles per year:

25

After studying the fall of 64,000 individual raindrops, scientists found that some small raindrops fall faster than they ought to.

The Playboy mansion in California was bought by the heir to the Twinkie fortune, and a New Mexico man set fire to his apartment to protest his neighbors’ loud lovemaking.

Subscribe to the Weekly Review newsletter. Don’t worry, we won’t sell your email address!

HARPER’S FINEST

Mississippi Drift

By

Matt was happy enough to sustain himself on the detritus of a world he saw as careening toward self-destruction, and equally happy to scam a government he despised. 'I’m glad everyone’s so wasteful,' he told me. 'It supports my lifestyle.'

Subscribe Today