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The Washington Post reports that Laurie Coleman, wife of Republican Senator Norm Coleman, has invented a tool for hands-free hair drying called the “Blo & Go.”:
Against the backdrop of this kind of marketing savvy, it is hard to believe that the name Blo & Go was not chosen to, at the very least, amuse. This, after all, is a world in which the term “wide stance” churns up easy chuckles.
Coleman’s voice registers shock—and dismay—that anyone would make such a connection. “I didn’t think of that,” she says. And then she goes further to point out that the name wasn’t even her idea. It came out of a committee. It was all in the brainstorming, during which “Freedom Styler” was rejected. And so it went: You get your hair blown out. You need a blowout. You get blown . . . out. And then you go. Bingo: “Blo & Go!”
Coleman’s portable little device doesn’t grip the nozzle of the blow-dryer; instead, it cradles the handle. It holds by suction to any flat surface such as a mirror. “I needed something of great quality that was really going to stay up,” she says. “The whole key to this is the suction.”
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Estimated cost of the environmental damage caused each year by the world’s 3,000 largest companies:
Two thirds of U.S. teenagers experience uncontrollable rage.
Beekeepers began extracting 1 million honeybees living beneath the siding of a house in New York State.
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“Shelby is waiting for something. He himself does not know what it is. When it comes he will either go back into the world from which he came, or sink out of sight in the morass of alcoholism or despair that has engulfed other vagrants.”