No Comment — October 27, 2008, 10:07 am

Best of the ’08 Campaign IV: The Art of the Endorsement

Following the last debate many pundits reckoned on a McCain rebound–but his numbers actually slipped. And according to conventional wisdom, endorsements rarely have much influence on the course of a presidential campaign–most voters want to make their own call. But searching for an explanation, it’s hard to avoid the influence of a single endorsement: that of former Secretary of State and chairman of the Joint Chiefs of Staff Colin Powell. In future elections, I believe the Powell endorsement will be studied for its content, timing, and the critique it carried—it was one of the most effective endorsements of all time. Similarly, the efforts undertaken to blunt it were so extraordinarily clumsy that they actually helped make the endorser’s point when he criticized the McCain campaign. So why was the Powell endorsement so consequential?

First: the content. Powell made an effective case for Obama as a leader in times of trouble, providing reassurance in regards to the area where the candidate has, until recently, faced the most doubt: foreign policy. He also offered a side-by-side comparison with McCain with respect to the management of economic issues.

Second: the timing. Powell’s career has been marked by an ability to discern the moment when a step can be taken with the most effect. By delivering his endorsement at the commencement of the last phase of the campaign, after the last debate, but before presentation of the candidates’ closing arguments, Powell picked the critical moment.

And finally: Powell made clear that he was opposing a friend of 25 years at some personal cost but for principled reasons. He believed that McCain would make a fine President but he was concerned by McCain’s uneven response to crisis, by his selection of Sarah Palin, and by the tone and tenor of his campaign–framed on an appeal to the baser instincts of the population. Indeed, if one passage of the Powell endorsement is preserved by posterity, it will be the remarkable image he presented of the young mother of a Muslim soldier killed in service to country:

Is there something wrong with being a Muslim in this country? The answer is no. That’s not America. Is there something wrong with a seven-year-old Muslim American kid believing he or she could be president? Yet I have heard senior members of my own party drop the suggestion that [Obama] is a Muslim and might have an association with terrorists. This is not the way we should be doing it in America.

I have spent the last week in two Muslim nations which have recently been close allies of the United States and in the course of my travels I kept thinking back to these lines. Both nations I visited host American military installations and are proud of their ties to the United States. In both countries I found that the American presidential election was being followed with extraordinary attention. And in both I found a tremendous level of upset about the rhetoric coming out of the McCain campaign. “Okay, perhaps McCain is not an anti-Muslim bigot,” one college student told me, “but he seems to think that the best way to be elected president is to whip his fellow citizens into an anti-Muslim frenzy. Our nation is America’s ally, but I can’t avoid thinking, watching the McCain campaign—is this man going to make war on us too?” The young student was voicing in his own way a concern like Powell’s. Why can’t McCain the candidate articulate America’s dreams? Why does he have to concentrate fear, ignorance and hatred?

Here is the Powell endorsement, delivered on NBC’s Meet the Press:

Of course there are also endorsements that hurt. As President Bush went to the polls to cast an early ballot for his choice, John McCain, Saturday Night Live offered a comic endorsement in that vein, and Will Ferrell returned to SNL for the event.

Share
Single Page

More from Scott Horton:

Conversation March 30, 2016, 3:44 pm

Burn Pits

Joseph Hickman discusses his new book, The Burn Pits, which tells the story of thousands of U.S. soldiers who, after returning from Iraq and Afghanistan, have developed rare cancers and respiratory diseases.

Context, No Comment August 28, 2015, 12:16 pm

Beltway Secrecy

In five easy lessons

From the April 2015 issue

Company Men

Torture, treachery, and the CIA

Get access to 165 years of
Harper’s for only $45.99

United States Canada

CATEGORIES

THE CURRENT ISSUE

August 2016

Atlas Aggregated

= Subscribers only.
Sign in here.
Subscribe here.

The Origins of Speech

= Subscribers only.
Sign in here.
Subscribe here.

Four in Verse

= Subscribers only.
Sign in here.
Subscribe here.

A Sigh and a Salute

= Subscribers only.
Sign in here.
Subscribe here.

Four in Prose

= Subscribers only.
Sign in here.
Subscribe here.

Don the Realtor

= Subscribers only.
Sign in here.
Subscribe here.

view Table Content

FEATURED ON HARPERS.ORG

Post
Martin Amis on the rise of Trump, Tom Wolfe on the origins of speech, Art Spiegelman on Si Lewen, fiction by Diane Williams, and more

In Havana, the past year has been marked by a parade of bold-faced names from the north — John Kerry reopening the United States Embassy; Andrew Cuomo bringing a delegation of American business leaders; celebrities ranging from Joe Torre, traveling on behalf of Major League Baseball to oversee an exhibition game between the Tampa Bay Rays and the Cuban national team, to Jimmy Buffett, said to be considering opening one of his Margaritaville restaurants there. All this culminated with a three-day trip in March by Barack Obama, the first American president to visit Cuba since Calvin Coolidge in 1928. But to those who know the city well, perhaps nothing said as much about the transformation of political relations between the United States and Cuba that began in December 2014 as a concert in the Tribuna Antiimperialista.

Illustration by Darrel Rees
Article
Don the Realtor·

= Subscribers only.
Sign in here.
Subscribe here.

"If you have ever wondered what it’s like, being a young and avaricious teetotal German-American philistine on the make in Manhattan, then your curiosity will be quenched by The Art of the Deal."
Photograph (detail) © Polly Borland/Exclusive by Getty Images
Article
The Origins of Speech·

= Subscribers only.
Sign in here.
Subscribe here.

"To Chomsky...every child’s language organ could use the 'deep structure,' 'universal grammar,' and 'language acquisition device' he was born with to express what he had to say, no matter whether it came out of his mouth in English or Urdu or Nagamese."
Illustration (detail) by Darrel Rees. Source photograph © Miroslav Dakov/Alamy Live News
Article
A Sigh and a Salute·

= Subscribers only.
Sign in here.
Subscribe here.

"Si told me that various paintings had spoken to him, but he wished they had been hung closer together 'so they could talk to each other.' This observation planted a seed that would come to fruition years later in his mature work."
Artwork (detail) by Si Lewen
Article
El Bloqueo·

= Subscribers only.
Sign in here.
Subscribe here.

"Amid the festivities and the flood of celebrities, it would be easy for Americans to miss that the central plank of the long-standing cold war against Cuba — the economic embargo — remains very much alive and well."
Photograph (detail) by Rose Marie Cromwell

Percentage of registered Democrats who say that fishing is their favorite spectator sport:

1.8

Democrats would win more elections if black Americans died at the same rate as white Americans.

A former U.S. intelligence official said pornography constituted 80 percent of the material on jihadists’ seized laptops, and Starbucks and McDonald’s made porn inaccessible from their Wi-Fi networks.

Subscribe to the Weekly Review newsletter. Don’t worry, we won’t sell your email address!

HARPER’S FINEST

Mississippi Drift

By

Matt was happy enough to sustain himself on the detritus of a world he saw as careening toward self-destruction, and equally happy to scam a government he despised. 'I’m glad everyone’s so wasteful,' he told me. 'It supports my lifestyle.'

Subscribe Today