Washington Babylon — November 25, 2008, 1:54 pm

Press Bubble: How the media covered Citicorp’s fatal 1998 merger

It’s now generally deemed that the 1998 merger between Citicorp and Travelers Group was a pivotal moment in the current implosion of the nation’s economy. “The combination of Citibank with Salomon Smith Barney under the bright red umbrella of Travelers Insurance was accepted with a regulatory wink and nod by the Federal Reserve until Fed Chairman Alan Greenspan could persuade Congress to make it legal,” Steven Pearlstein wrote in the Washington Post today. “The hurdle was the Glass-Steagall Act, put in place during the Great Depression to prevent another market crash like that of 1929. Now that another market crash has required the government to rescue a commercial bank done in by its investment banking subsidiary, there will certainly be those who wonder whether the New Dealers didn’t have it right all along.”

So how did the nation’s editorial pages cover the merger at the time? Very sympathetically, based on a review of coverage on Nexis.

“Does this mean the country is headed for an era when just a few banking Goliaths are left, all but eliminating consumers’ choices?” Newsday asked in an April 1998 editorial. And might that invite the kind of economic catastrophe that has beset Japan, where unwise loans by a few major banking conglomerates have compounded their country’s economic woes?

Dismal thoughts. The answers are far more encouraging, though: The almost universal response from industry observers, both in and out of the banking business, is that banking bigness is not a trend that lawmakers or regulators should be fighting, but one they should be sensibly accommodating…

Yes, it’s true that there almost certainly will be fewer and bigger banks as the industry evolves. But consumers will continue to have a variety of choices, as smaller banks fill the gaps the big players leave behind. And far from being a bad thing for the soundness of the banking system or the U.S. economy, big banks are most likely to be a good thing: Like an investor diversifying for safety, larger banks will be less vulnerable if they can spread their risks over larger geographical areas or broader ranges of financial products.

A New York Times editorial at the time was upbeat as well:

Congress dithers, so John Reed of Citicorp and Sanford Weill of Travelers Group grandly propose to modernize financial markets on their own. They have announced a $70 billion merger — the biggest in history — that would create the largest financial services company in the world, worth more than $140 billion. If the merger is approved by regulators, Citigroup, as the company will be called, will serve about 100 million customers in 100 countries. In one stroke, Mr. Reed and Mr. Weill will have temporarily demolished the increasingly unnecessary walls built during the Depression to separate commercial banks from investment banks and insurance companies.

Some consumer advocates oppose the merger because, they fear, financial behemoths inevitably threaten ordinary consumers. But one-stop financial shopping could actually protect naive investors. Under current laws such investors can be pulled in contradictory directions by bankers offering retirement accounts, insurance agents offering annuities and securities dealers offering mutual funds. An institution that sells all these products can steer customers toward the product that best serves their needs.

A collapse in the company’s securities and insurance operations could drag down its commercial bank. But that will happen only if Federal regulators fall sound asleep.

And we all know that federal regulators would never fall asleep on the job, so that was never a risk.

The most perversely amusing piece written about the merger came from James Glassman, the oracle who later co-authored the book “Dow 36,000: The New Strategy for Profiting From the Coming Rise in the Stock Market.” Here’s an excerpt from his Washington Post editorial of April 13, 1998, which endorsed the Citi-Travelers merger and a number of other mergers taking place during the period.

Thanks to regulations enacted more than 70 years ago and to the incredible political clout of small-town bankers, this country’s banking system has been a balkanized mess. The mergers are making banking more efficient, and that is a good thing. In fact, what would be really good to see is more and bigger mergers…

There are dangers. The mergers make more institutions “too big to fail.” Knowing that regulators won’t close them down in a crisis, bank managers may get reckless in their lending…Certainly, elephants mating can trample the underbrush. But in general, we have little to fear and a great deal to gain when they merge.

Share
Single Page

More from Ken Silverstein:

Commentary November 17, 2015, 6:41 pm

Shaky Foundations

The Clintons’ so-called charitable enterprise has served as a vehicle to launder money and to enrich family friends.

From the November 2013 issue

Dirty South

The foul legacy of Louisiana oil

Perspective October 23, 2013, 8:00 am

On Brining and Dining

How pro-oil Louisiana politicians have shaped American environmental policy

Get access to 165 years of
Harper’s for only $45.99

United States Canada

CATEGORIES

THE CURRENT ISSUE

July 2016

American Idle

= Subscribers only.
Sign in here.
Subscribe here.

My Holy Land Vacation

= Subscribers only.
Sign in here.
Subscribe here.

The City That Bleeds

= Subscribers only.
Sign in here.
Subscribe here.

El Bloqueo

= Subscribers only.
Sign in here.
Subscribe here.

Vladivostok Station

= Subscribers only.
Sign in here.
Subscribe here.

The Ideology of Isolation

= Subscribers only.
Sign in here.
Subscribe here.

view Table Content

FEATURED ON HARPERS.ORG

Article
The City That Bleeds·

= Subscribers only.
Sign in here.
Subscribe here.

"Here in this courtroom, in this city, in this nation, race and the future seem so intertwined as to be the same thing."
Photograph (detail) © Wil Sands/Fractures Collective
Post
Inside the July Issue·

= Subscribers only.
Sign in here.
Subscribe here.

Tom Bissell on touring Israel with Christian Zionists, Joy Gordon on the Cuban embargo, Lawrence Jackson on Freddie Gray and the makings of an American uprising, a story by Paul Yoon, and more

i. stand with israel
I listen to a lot of conservative talk radio. Confident masculine voices telling me the enemy is everywhere and victory is near — I often find it affirming: there’s a reason I don’t think that way. Last spring, many right-wing commentators made much of a Bloomberg poll that asked Americans, “Are you more sympathetic to Netanyahu or Obama?” Republicans picked the Israeli prime minister over their own president, 67 to 16 percent. There was a lot of affected shock that things had come to this. Rush Limbaugh said of Netanyahu that he wished “we had this kind of forceful moral, ethical clarity leading our own country”; Mark Levin described him as “the leader of the free world.” For a few days there I yelled quite a bit in my car.

The one conservative radio show I do find myself enjoying is hosted by Dennis Prager. At the Thanksgiving dinner of American radio personalities (Limbaugh is your jittery brother-in-law, Michael Savage is your racist uncle, Hugh Hewitt is Hugh Hewitt) Dennis Prager is the turkey-carving patriarch trying to keep the conversation moderately high-minded. While Prager obviously doesn’t like liberals — “The gaps between the left and right on almost every issue that matters are in fact unbridgeable,” he has said — he often invites them onto his show for debate, which is rare among right-wing hosts. Yet his gently exasperated take on the Obama–Netanyahu matchup was among the least charitable: “Those who do not confront evil resent those who do.”

Artwork: Camels, Jerusalem (detail) copyright Martin Parr/Magnum Photos
Post
Europe’s Hamilton Moment·

= Subscribers only.
Sign in here.
Subscribe here.

"We all know in France that as soon as a politician starts saying that some problem will be solved at the European level, that means no one is going to do anything."
Photograph (detail) by Stefan Boness
[Report]
How to Make Your Own AR-15·

= Subscribers only.
Sign in here.
Subscribe here.

Even if federal gun-control advocates got everything they wanted, they couldn’t prevent America’s most popular rifle from being made, sold, and used. Understanding why this is true requires an examination of how the firearm is made.
Illustration by Jeremy Traum
Article
My Holy Land Vacation·

= Subscribers only.
Sign in here.
Subscribe here.

"I wanted to more fully understand why conservative politics had become synonymous with no-questions-asked support of Israel."
Illustration (detail) by Matthew Richardson

Pairs of moose-dung earrings sold each year at Grizzly’s Gifts in Anchorage, Alaska:

6,000

An Alaskan brown bear was reported to have scratched its face with barnacled rocks, making it the first bear seen using tools since 1972, when a Svalbardian polar bear is alleged to have clubbed a seal in the head with a block of ice.

A former prison in Philadelphia that has served as a horror-movie set was being prepared as a detention center for protesters arrested at the upcoming Democratic National Convention, and presumptive Republican presidential nominee Donald Trump fired his campaign manager.

Subscribe to the Weekly Review newsletter. Don’t worry, we won’t sell your email address!

HARPER’S FINEST

Mississippi Drift

By

Matt was happy enough to sustain himself on the detritus of a world he saw as careening toward self-destruction, and equally happy to scam a government he despised. 'I’m glad everyone’s so wasteful,' he told me. 'It supports my lifestyle.'

Subscribe Today