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A Frito-Lay spokeswoman, quoted in the Washington Post:
For Frito-Lay, a focus on real ingredients is a new way to help consumers overcome their guilt about eating snack chips. Last year, the company redesigned the back panels of bags of Lay’s potato chips, Tostitos tortilla chips and Fritos.
The Lay’s bag shows a pile of fresh potatoes. On Tostitos’ bag, an ear of corn has the husk pulled back to show it filled with corn chips. “It’s anecdotal, but we’ve had people tell us that they didn’t know there were potatoes in potato chips,” Gonzalez said. “What it is trying to reinforce is our agricultural base. People forget corn chips come from corn.”
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Hours per day that a death-row inmate in China wears hand and ankle restraints:
A multidisciplinary team detected cardiac arrhythmia in the works of Beethoven.
There was a run on cases of 5.56mm M855 green-tip rifle bullets, after the White House moved to ban their manufacture and sale because they can pierce police armor.
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“He could be one of a million beach-bound, black-socked Florida retirees, not the man who, by some odd happenstance of life, possesses the brain of Albert Einstein — literally cut it out of the dead scientist's head.”