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A Frito-Lay spokeswoman, quoted in the Washington Post:
For Frito-Lay, a focus on real ingredients is a new way to help consumers overcome their guilt about eating snack chips. Last year, the company redesigned the back panels of bags of Lay’s potato chips, Tostitos tortilla chips and Fritos.
The Lay’s bag shows a pile of fresh potatoes. On Tostitos’ bag, an ear of corn has the husk pulled back to show it filled with corn chips. “It’s anecdotal, but we’ve had people tell us that they didn’t know there were potatoes in potato chips,” Gonzalez said. “What it is trying to reinforce is our agricultural base. People forget corn chips come from corn.”
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Number of free condoms handed out by the Brazilian government in advance of Carnival this year:
The best way to measure happiness is simply to ask people how happy they are.
Following three weeks of clashes between protesters and government forces that killed at least 17 people, Venezuelan president Nicolás Maduro announced a two-day extension of Carnival. “Happiness will conquer the embittered,” he said during an appearance at a recreation center.
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“American politics has often been an arena for angry minds.”