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A Frito-Lay spokeswoman, quoted in the Washington Post:
For Frito-Lay, a focus on real ingredients is a new way to help consumers overcome their guilt about eating snack chips. Last year, the company redesigned the back panels of bags of Lay’s potato chips, Tostitos tortilla chips and Fritos.
The Lay’s bag shows a pile of fresh potatoes. On Tostitos’ bag, an ear of corn has the husk pulled back to show it filled with corn chips. “It’s anecdotal, but we’ve had people tell us that they didn’t know there were potatoes in potato chips,” Gonzalez said. “What it is trying to reinforce is our agricultural base. People forget corn chips come from corn.”
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Acres of hemp grown by “patriotic‚” U.S. farmers in 1942 at the behest of the U.S. government:
A study suggested that the health effects of exposure to nuclear radiation at Chernobyl were no worse than ill health resulting from smoking and normal urban air pollution.
Greenpeace apologized after activists accidentally defaced the site of Peru’s 2,000-year-old Nazca Lines when they unfurled cloth letters reading “time for change” near the ancient sand drawings. “We fully understand,” the group wrote in a statement, “that this looks bad.”
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“I hope that after reading the following pages the leaders of the Y. M. C. A. will start a campaign to induce good young men to do nothing. If so, I shall not have lived in vain.”