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A Frito-Lay spokeswoman, quoted in the Washington Post:
For Frito-Lay, a focus on real ingredients is a new way to help consumers overcome their guilt about eating snack chips. Last year, the company redesigned the back panels of bags of Lay’s potato chips, Tostitos tortilla chips and Fritos.
The Lay’s bag shows a pile of fresh potatoes. On Tostitos’ bag, an ear of corn has the husk pulled back to show it filled with corn chips. “It’s anecdotal, but we’ve had people tell us that they didn’t know there were potatoes in potato chips,” Gonzalez said. “What it is trying to reinforce is our agricultural base. People forget corn chips come from corn.”
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Number of U.S. congressional districts in which trade with China has produced more jobs than it has cost:
Young bilingual children who learned one language first are likelier than monolingual children and bilingual children who learned languages simultaneously to say that a dog adopted by owls will hoot.
An Oklahoma legislative committee voted to defund Advanced Placement U.S. History courses, accusing the curriculum of portraying the United States as “a nation of oppressors and exploiters.”
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“He could be one of a million beach-bound, black-socked Florida retirees, not the man who, by some odd happenstance of life, possesses the brain of Albert Einstein — literally cut it out of the dead scientist's head.”