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The Apple clientele is not homogenous — it’s got a few different species of hip. But watch closely the current iPad commercial and you’ll see Apple’s beau ideal: a New York Times reader who goes kayaking, buys Ted Kennedy’s memoirs, and visits Paris. OK, there’s also nerd stuff in there — “Star Trek” and “Dawn of the Dead” — but the urban, hip, cosmopolitan is a huge target audience for this device, which helps explain Apple’s effort to green itself…
While Apple is happy to lobby for energy constraints and carbon caps in the U.S., laboring under them is another question entirely. You do know your iPad was made in China, right? So if Apple’s lobbying effort is successful, American companies will pay for their carbon emissions, but no such carbon costs will fall on Hon Hai Precision Industry Company, which made your iPad.
Under cap-and-trade, Apple company would pay for the 400,000 tons of carbon dioxide emitted annually by its U.S. buildings and domestic operations, and also for the 500,000 tons of carbon dioxide emitted by shipping its products. But the 3.8 million tons of CO2 emitted by its manufacturing — 81 percent of the company’s total — would be exempt from a carbon tax because the emissions would be in China.
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Chances that a deep breath inhaled today will contain a molecule from Julius Caesar’s dying breath:
Innumeracy: Mathematical Illiteracy and Its Consequences, by John Allen Paulos, Hill and Wang (N.Y.C.)
The earth once had three moons; the two lost moons may have crashed into the surviving moon, or been sucked into the sun, or flung out of the solar system to drift through deep space.
In Florida, an 87-year-old World War II veteran flying touch-and-go drills in a Cessna collided with an airborne skydiver. “There was a ‘woof’ sound,” said a witness, “like falling on your face into your pillow.”
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“American politics has often been an arena for angry minds.”