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The Apple clientele is not homogenous — it’s got a few different species of hip. But watch closely the current iPad commercial and you’ll see Apple’s beau ideal: a New York Times reader who goes kayaking, buys Ted Kennedy’s memoirs, and visits Paris. OK, there’s also nerd stuff in there — “Star Trek” and “Dawn of the Dead” — but the urban, hip, cosmopolitan is a huge target audience for this device, which helps explain Apple’s effort to green itself…
While Apple is happy to lobby for energy constraints and carbon caps in the U.S., laboring under them is another question entirely. You do know your iPad was made in China, right? So if Apple’s lobbying effort is successful, American companies will pay for their carbon emissions, but no such carbon costs will fall on Hon Hai Precision Industry Company, which made your iPad.
Under cap-and-trade, Apple company would pay for the 400,000 tons of carbon dioxide emitted annually by its U.S. buildings and domestic operations, and also for the 500,000 tons of carbon dioxide emitted by shipping its products. But the 3.8 million tons of CO2 emitted by its manufacturing — 81 percent of the company’s total — would be exempt from a carbon tax because the emissions would be in China.
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Number of British women killed last fall by lightning conducted through their underwire bras:
British women wear heels for fifty-one years on average, from the ages of twelve to sixty-three.
Thousands of employees of McDonald’s protested outside the company’s headquarters near Chicago, demanding their wages be increased to $15 per hour. “I can’t afford any shoes,” said one employee in attendance, “and I want Versace heels.”
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“Shelby is waiting for something. He himself does not know what it is. When it comes he will either go back into the world from which he came, or sink out of sight in the morass of alcoholism or despair that has engulfed other vagrants.”