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The Apple clientele is not homogenous — it’s got a few different species of hip. But watch closely the current iPad commercial and you’ll see Apple’s beau ideal: a New York Times reader who goes kayaking, buys Ted Kennedy’s memoirs, and visits Paris. OK, there’s also nerd stuff in there — “Star Trek” and “Dawn of the Dead” — but the urban, hip, cosmopolitan is a huge target audience for this device, which helps explain Apple’s effort to green itself…
While Apple is happy to lobby for energy constraints and carbon caps in the U.S., laboring under them is another question entirely. You do know your iPad was made in China, right? So if Apple’s lobbying effort is successful, American companies will pay for their carbon emissions, but no such carbon costs will fall on Hon Hai Precision Industry Company, which made your iPad.
Under cap-and-trade, Apple company would pay for the 400,000 tons of carbon dioxide emitted annually by its U.S. buildings and domestic operations, and also for the 500,000 tons of carbon dioxide emitted by shipping its products. But the 3.8 million tons of CO2 emitted by its manufacturing — 81 percent of the company’s total — would be exempt from a carbon tax because the emissions would be in China.
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
“A progressive Europe—the Europe of sustainable growth and social cohesion—would be one thing. The gridlocked, reactionary, petty, and vicious Europe that actually exists is another. It cannot and should not last for very long.”
Percentage of Americans who say they would have cosmetic surgery if they could afford it:
An upside-down rainbow appeared over England.
Hackers breached Ashley Madison, a website that facilitates extramarital relationships, compromising the private information of millions of users. “This could be a boon,” said one lawyer, “for divorce attorneys.”
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“Shelby is waiting for something. He himself does not know what it is. When it comes he will either go back into the world from which he came, or sink out of sight in the morass of alcoholism or despair that has engulfed other vagrants.”