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The Apple clientele is not homogenous — it’s got a few different species of hip. But watch closely the current iPad commercial and you’ll see Apple’s beau ideal: a New York Times reader who goes kayaking, buys Ted Kennedy’s memoirs, and visits Paris. OK, there’s also nerd stuff in there — “Star Trek” and “Dawn of the Dead” — but the urban, hip, cosmopolitan is a huge target audience for this device, which helps explain Apple’s effort to green itself…
While Apple is happy to lobby for energy constraints and carbon caps in the U.S., laboring under them is another question entirely. You do know your iPad was made in China, right? So if Apple’s lobbying effort is successful, American companies will pay for their carbon emissions, but no such carbon costs will fall on Hon Hai Precision Industry Company, which made your iPad.
Under cap-and-trade, Apple company would pay for the 400,000 tons of carbon dioxide emitted annually by its U.S. buildings and domestic operations, and also for the 500,000 tons of carbon dioxide emitted by shipping its products. But the 3.8 million tons of CO2 emitted by its manufacturing — 81 percent of the company’s total — would be exempt from a carbon tax because the emissions would be in China.
More from Ken Silverstein:
Perspective — October 23, 2013, 8:00 am
How pro-oil Louisiana politicians have shaped American environmental policy
Postcard — October 16, 2013, 8:00 am
A trip to one of the properties at issue in Louisiana’s oil-pollution lawsuits
Discussed in this essay:
The Sixth Extinction: An Unnatural History, by Elizabeth Kolbert. Henry Holt. 352 pages. $28.
The extinction symbol is a spare graphic that began to appear on London walls and sidewalks a couple of years ago. It has since become popular enough as an emblem of protest that people display it at environmental rallies. Others tattoo it on their arms. The symbol consists of two triangles inscribed within a circle, like so:
“The triangles represent an hourglass; the circle represents Earth; the symbol as a whole represents, according to a popular Twitter feed devoted to its dissemination (@extinctsymbol, 19.2K followers), “the rapidly accelerating collapse of global biodiversity” — what scientists refer to alternately as the Holocene extinction, the Anthropocene extinction, and (with somewhat more circumspection) the sixth mass extinction.
Ratio of husbands who say they fell in love with their spouse at first sight to wives who say this:
Mathematicians announced the discovery of the perfect method of cutting a cake.
Indian prime-ministerial contender Narendra Modi, who advertises his bachelorhood as a mark of his incorruptibility, confessed to having a wife.
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Science’s crisis of faith