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[Washington Babylon]

Laurie Coleman’s “Blo & Go”: The “whole key is suction”

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The Washington Post reports that Laurie Coleman, wife of Republican Senator Norm Coleman, has invented a tool for hands-free hair drying called the “Blo & Go.”:

Against the backdrop of this kind of marketing savvy, it is hard to believe that the name Blo & Go was not chosen to, at the very least, amuse. This, after all, is a world in which the term “wide stance” churns up easy chuckles.

Coleman’s voice registers shock—and dismay—that anyone would make such a connection. “I didn’t think of that,” she says. And then she goes further to point out that the name wasn’t even her idea. It came out of a committee. It was all in the brainstorming, during which “Freedom Styler” was rejected. And so it went: You get your hair blown out. You need a blowout. You get blown . . . out. And then you go. Bingo: “Blo & Go!”

Coleman’s portable little device doesn’t grip the nozzle of the blow-dryer; instead, it cradles the handle. It holds by suction to any flat surface such as a mirror. “I needed something of great quality that was really going to stay up,” she says. “The whole key to this is the suction.”

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