What is advertising good for?

By Martin Mayer

Download Pdf

Read Online

This article is available in PDF and Microfiche formats only.

You are currently viewing this article as a guest. If you are a subscriber, please sign in. If you aren't, please subscribe below and get access to the entire Harper's archive for only $23.99/year.

= Subscribers only.
Sign in here.
Subscribe here.

Download Pdf

Single Page

Print Page

More from Martin Mayer:

Wraparound — From the August 1975 issue

.cookies-disabled { position: fixed;left: 0;top: 0;width: 100%;height: 100%;z-index: 9999;background: #000;background: rgba(0,0,0,0.8); background: -webkit-radial-gradient(50% 50%, ellipse closest-corner, rgba(0,0,0,0.45) 1%, rgba(0,0,0,0.8) 100%);background: -moz-radial-gradient(50% 50%, ellipse closest-corner, rgba(0,0,0,0.45) 1%, rgba(0,0,0,0.8) 100%);background: -ms-radial-gradient(50% 50%, ellipse closest-corner, rgba(0,0,0,0.45) 1%, rgba(0,0,0,0.8) 100%);background: radial-gradient(50% 50%, ellipse closest-corner, rgba(0,0,0,0.45) 1%, rgba(0,0,0,0.8) 100%);filter: alpha(opacity = 80);}

Many features on this website require JavaScript.You can enable JavaScript via your browser preference settings.

What is advertising good for?

Wraparound

How banks destroy the economy

Televising the conventions

Get access to 169 years of
Harper’s for only $23.99

THE CURRENT ISSUE

October 2019