January 1962 Issue [Article] The new gambling king and the social scientists Download PDF Adjust Share by Keith Monroe, Subscribe or log in to continue reading. Tags 20th century Gamblers Gambling Harrah's Club (Tahoe, Lake, Nev: Casino) Motivation research (Marketing) Nevada Psychological aspects Psychology Stanford Research Institute Tahoe, Lake William Harrah More from Keith Monroe California’s dedicated detective A better way to adopt a baby Guatemala What the Reds left behind Adjust Share