[Readings] Greetings and solicitations Adjust Share By Harper’s Staff, This article is only available as a PDF to subscribers. Download PDF Tags 20th century Advertising, Direct-mail Openings (Rhetoric) United States More from Harper’s Staff Harper’s index Letters No one looks the same Adjust Share Close < Previous Issue | View All Issues | Next Issue > May 1998 < Previous Issue | View All Issues | Next Issue > Table of Contents Close