Article — From the February 2008 issue

Staying Awake

Notes on the alleged decline of reading

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I keep hoping the corporations will wake up and realize that publishing is not, in fact, a normal business with a nice healthy relationship to capitalism. Elements of publishing are, or can be forced to be, successfully capitalistic: the textbook industry is all too clear a proof of that. How-to books and the like have some market predictability. But inevitably some of what publishers publish is, or is partly, literature—art. And the relationship of art to capitalism is, to put it mildly, vexed. It has not been a happy marriage. Amused contempt is about the pleasantest emotion either partner feels for the other. Their definitions of what profiteth a man are too different.

So why don’t the corporations drop the literary publishing houses, or at least the literary departments of the publishers they bought, with amused contempt, as unprofitable? Why don’t they let them go back to muddling along making just enough, in a good year, to pay binders and editors, modest advances and crummy royalties, while plowing most profits back into taking chances on new writers? Since kids coming up through the schools are seldom taught to read for pleasure and anyhow are distracted by electrons, the relative number of book-readers is unlikely to see any kind of useful increase and may well shrink further. What’s in this dismal scene for you, Mr. Corporate Executive? Why don’t you just get out of it, dump the ungrateful little pikers, and get on with the real business of business, ruling the world?

Is it because you think if you own publishing you can control what’s printed, what’s written, what’s read? Well, lotsa luck, sir. It’s a common delusion of tyrants. Writers and readers, even as they suffer from it, regard it with amused contempt.

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