The day after the book’s galley was delivered to me — this was just after the Prism scandal broke — I took it along to a dermatology appointment and started reading it on the subway. Immediately a man stomped across the car and without saying anything stuck out his iPhone and snapped a shot of the cover. He was white, stocky, about 5’6″, and jumped out at West 4th Street — in other words, demographically representative. Later that evening I found the pic posted online. It had already received a few hundred likes. In the weeks that followed, Bleeding Edge galleys appeared on eBay, being auctioned — being purchased — for upwards of $1,500.