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Among non–color-blind Americans, green corporate logos are the likeliest to evoke the qualities “family-oriented,” “rugged,” “small-town,” “western,” and “wholesome,” whereas purple is felt to be the most “real,” “smooth,” and “upper-class.”

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Among non–color-blind Americans, green corporate logos are the likeliest to evoke the qualities “family-oriented,” “rugged,” “small-town,” “western,” and “wholesome,” whereas purple is felt to be the most “real,” “smooth,” and “upper-class.”

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