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The sunk-cost effect was contributing to Americans’ renewed enthusiasm for the Iraq war. “People,” explained one of the study’s authors, “are notoriously bad at making assessments on when it’s time to stop.”

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The sunk-cost effect was contributing to Americans’ renewed enthusiasm for the Iraq war. “People,” explained one of the study’s authors, “are notoriously bad at making assessments on when it’s time to stop.”

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