Tour guides with easily pronounced names (Chung Jung-hee, Bodo Wallmeyer, Amira El-Naggar, Andrian Babeshko, Putali Angami) are perceived to be less risky and adventuresome, and more truthful, than those with difficult names (Hur Hye-seong, Svea Gelowicz, Mahbobeh Mir-Ma’soum, Yevgeny Dherzhinsky, Shagnik Ravunniarath).