Article — From the October 2009 issue

Too Big to Burn

AIG plays God in a man-made firestorm

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growth business Chief Sam and I left the staging area and drove uphill, toward the fire, to check on the pilot program for Farmers Insurance. It was the new team’s second day facing an actual blaze. Chief Sam had just directed Pump 43 to come here from San Diego, leaving the city exposed and worrying the people back at Farmers. We pulled over to check in. “I’m on the scene right now,” Chief Sam reassured his Farmers contact as we stared at the walls of a freeway underpass. There was a pause. He stiffened. “Well, a good comeback you may …

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