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In an interview here about a week ago, Arvind Ganesan of Human Rights Watch criticized the twelve corporate “super-sponsors” of the Beijing Olympics, companies that include McDonald’s, Coke, and GE. “These twelve companies have given upwards of $866 million–an average of $73 million in shareholder money each–for the right to be called an ‘exclusive’ Olympic partner,” he said. “In addition to the $866 million, those companies are spending huge sums on advertising. None of them to our knowledge has made any type of effort to ensure that the government or the IOC fulfills the human rights commitments that were agreed to when they paid the money.”
Today’s New York Times has an interesting article about current corporate advertising campaigns:
It is becoming increasingly clear which nation global corporations will be rooting for at this summer’s Olympics: China. Or at least that’s what it looks like from advertisements here. McDonald’s is running a “Cheer for China” television ad. Nike ads feature China’s star hurdler, Liu Xiang, and other Chinese athletes besting foreign competitors. Earlier this year, Pepsi even painted its familiar blue cans red for a limited edition “Go Red for China” promotion.
The campaigns for Western companies are part of an advertising blitz the likes of which this ostensibly communist nation has never seen. Ads are papered over bus shelters, projected on giant outdoor television screens and plastered on billboards. Commercials even flicker at commuters as they zoom through subway tunnels. China, already the world’s second-largest advertising market, after the United States, is a dream for consumer product companies. “For most international brands here, China is the growth market for the next 10 years,” said Jonathan Chajet, strategic director at Interbrand, which consults on brands.
More from Ken Silverstein:
Commentary — November 17, 2015, 6:41 pm
The Clintons’ so-called charitable enterprise has served as a vehicle to launder money and to enrich family friends.
Freddie Gray’s relatives arrived for the trial in the afternoon, after the prep-school kids had left. By their dress, they seemed to have just gotten off work in the medical and clerical fields. The family did not appear at ease in the courtroom. They winced and dropped their heads as William Porter and his fellow officer Zachary Novak testified to opening the doors of their police van last April and finding Freddie paralyzed, unresponsive, with mucus pooling at his mouth and nose. Four women and one man mournfully listened as the officers described needing to get gloves before they could touch him.
The first of six Baltimore police officers to be brought before the court for their treatment of Freddie Gray, a black twenty-five-year-old whose death in their custody was the immediate cause of the city’s uprising last spring, William Porter is young, black, and on trial. Here in this courtroom, in this city, in this nation, race and the future seem so intertwined as to be the same thing.
Average speed of Heinz ketchup, from the mouth of an upended bottle, in miles per year:
After studying the fall of 64,000 individual raindrops, scientists found that some small raindrops fall faster than they ought to.
The Playboy mansion in California was bought by the heir to the Twinkie fortune, and a New Mexico man set fire to his apartment to protest his neighbors’ loud lovemaking.
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“Matt was happy enough to sustain himself on the detritus of a world he saw as careening toward self-destruction, and equally happy to scam a government he despised. 'I’m glad everyone’s so wasteful,' he told me. 'It supports my lifestyle.'”