Close Reading — April 12, 2013, 9:00 am

Mad Men’s Too-Visible Man

Don Draper, non-enigma

 

I confess that since I wrote about Mad Men for Harper’s in January 2012, I haven’t missed Don Draper and his colleagues, their spouses, or even Kiernan Shipka, the very good actor who plays Draper’s daughter. This isn’t because I avoid TV. The Wire, Deadwood, Breaking Bad, Boardwalk Empire, Game of Thrones; I’ve watched or am watching them all. But I disliked Mad Men’s over-careful detail, its self-conscious puffing on cigarettes, its glossy fashion lust, its signal political moments too loudly signalled — all veneered into intellectual and dramatic respectability as serious social comment.

Endless articles are appearing as the show’s new season starts, earnestly discussing how and what Mad Men tells us about the Fifties and Sixties, the attitude to women and work, the sociology of the times. I remember the times quite well, and mostly what I saw in the series was puppetry, rather stiff in its groping for authenticity; a too-satisfied sense of the superiority of our own present; and an overriding  commitment to pleasing the eye.

But I am intrigued by the hold Mad Men has retained and the way excitement for the new season has been built. “The man on everyone’s lips is back,” states the knowing retro advertisement that aired here on Sky Atlantic. While his colleagues, wives, and mistresses mythologize the Don against a backdrop of 1960s Manhattan skyscrapers, a silhouette plummets, as it has done at the beginning of each episode. We know that by the end of the series, Don Draper will take a fall. The graphic is part homage to the opening titles of North By Northwest, and part cipher for a Madison Avenue that existed to spin the ordinary into the raging desire that capitalism needs in order to function. I imagine, too, that the the image was intended to be similar to the iconic photo of the 9/11 falling man. If you’re trying to tell a story to an early-twenty-first-century American audience about mid-twentieth-century American commercial optimism and political and social confusion, the rise and destruction of the Twin Towers will be part of it. 

But like the ad, everything about the series is too managed, too unsubtle. The other characters imposed on the towering facades describe Draper as a moody, unknowable mystery. They speak what is supposed to be our desire for and confusion about the man. “Who knows anything about that guy?” “What’s he like?” “He’s kind inside.” “He hates me.” “You love him. Everybody loves him.” “It’s just the way he is.” “Creative director.” “Fraud.” “Partner.” “Liar.” “Father.” “Criminal.” “Husband.” “Hey!” the advertisement fairly shouts, “Look, we’ve created an enigma!” And yet Don Draper’s story, foreshadowed by the silhouette’s trajectory, is so transparent you can see the empty sky through it.

“Are you alone?” a woman asks Draper in a bar. He turns slowly to look at her, to size her up and give us slowcoaches time to catch an existential undertone straining to lend weight to an airy romantic fiction.

Share
Single Page
is a writer based in London. Her most recent book is What I Don’t Know About Animals.

More from Jenny Diski:

From the July 2016 issue

No More Me

From the November 2014 issue

Paradise Lost

Did Wonder Woman fail feminism?

From the December 2013 issue

Bewitched

A theory of glamour

Get access to 165 years of
Harper’s for only $45.99

United States Canada

CATEGORIES

THE CURRENT ISSUE

October 2016

Psychedelic Trap

= Subscribers only.
Sign in here.
Subscribe here.

The Hamilton Cult

= Subscribers only.
Sign in here.
Subscribe here.

Held Back

= Subscribers only.
Sign in here.
Subscribe here.

Division Street

= Subscribers only.
Sign in here.
Subscribe here.

Innocents

= Subscribers only.
Sign in here.
Subscribe here.

The Quiet Car

= Subscribers only.
Sign in here.
Subscribe here.

view Table Content

FEATURED ON HARPERS.ORG

Article
The Hamilton Cult·

= Subscribers only.
Sign in here.
Subscribe here.

"The past is complicated, and explaining it is not just a trick, but a gamble."
Illustration by Jimmy Turrell
Article
Division Street·

= Subscribers only.
Sign in here.
Subscribe here.

"Perfectly sane people lose access to housing every day, though the resultant ordeal may undermine some of that sanity, as it might yours and mine."
Photograph © Robert Gumpert
Article
Held Back·

= Subscribers only.
Sign in here.
Subscribe here.

"'We don’t know where the money went!' a woman cried out. 'They looted it! They stole our money!'"
Artwork by Mischelle Moy
Article
The Quiet Car·

= Subscribers only.
Sign in here.
Subscribe here.

Flor Arely Sánchez had been in bed with a fever and pains throughout her body for three days when a July thunderstorm broke over the mountainside. She got nervous when bolts of light flashed in the sky. Lightning strikes the San Julián region of western El Salvador several times a year, and her neighbors fear storms more than they fear the march of diseases — first dengue, then chikungunya, now Zika. Flor worried about a lot of things, since she was pregnant.

Late in the afternoon, when the pains had somewhat eased, Flor thought she might go to a dammed-up bit of the river near her house to bathe. She is thirty-five and has lived in the same place all her life, where wrinkled hills are planted with corn, beans, and fruit trees. She took a towel and soap and walked out into the rain. Halfway to the river, the pains returned and overcame her. The next thing Flor remembers, she was in a room she didn’t recognize, unable to move. As she soon discovered, she was in a hospital, her ankle cuffed to the bed, and she was being investigated for abortion.

Photograph by Joshua Lutz
Article
Innocents·

= Subscribers only.
Sign in here.
Subscribe here.

"The next thing Flor remembers, she was in a room she didn’t recognize, unable to move. As she soon discovered, she was in a hospital, her ankle cuffed to the bed, and she was being investigated for abortion."
Photograph © Nadia Shira Cohen

Average number of new microwave food products introduced every day In 1987:

2

Cocaine addicts prefer $500 in cash now to $1,000 worth of cocaine later.

Scientists in the Galápagos Islands credited an endangered giant tortoise named Diego with saving his species by fathering more than 800 offspring.

Subscribe to the Weekly Review newsletter. Don’t worry, we won’t sell your email address!

HARPER’S FINEST

Mississippi Drift

By

Matt was happy enough to sustain himself on the detritus of a world he saw as careening toward self-destruction, and equally happy to scam a government he despised. 'I’m glad everyone’s so wasteful,' he told me. 'It supports my lifestyle.'

Subscribe Today