Controversy — January 23, 2014, 2:47 pm

NYC vs. HEA

Romance writers, Jennifer Weiner, and the future of publishing

Illustration by Thomas Allen

Illustration by Thomas Allen

The New York literary industry stands at the front door and frets over the guest list, while everyone else is sneaking out the back. There are many better parties. Though e-books — and soon we’ll call them books — will not destroy the publishing industry any more than paperbacks did, they have already fractured and decentralized it. You can feel, in literary corners of the city, the depreciation of old-style New York–centered prestige. It manifests as a sense of lessening atmospheric pressure, a feeling that you do not have to be here to make it.

Of course, this doesn’t mean you don’t want an invitation. Few writers appear more covetous of old-media respect than Jennifer Weiner, the author most recently of the bestselling novel Then Came You, and an agitator, on her website, Twitter, and elsewhere, for the inclusion of commercial fiction — and by extension commercial fiction written by and for women — in the New York Times Book Review. Weiner’s self-advocacy aroused enough emotion to earn her a profile in the January 13 issue of The New Yorker, and many people are now debating in the very forums that exclude her work the question of whether she belongs. The New Yorker will never publish her fiction, but a profile is another story. Weiner may not realize how flattering old media finds her attacks. In her, it has found someone whose cultural influence isn’t limited to literary New York, and yet who shares its belief that New York is the only town in the game. Aspirants validate establishments.

Weiner has a few things straight: she’s a commercial rather than a “literary” writer, and female writers of commercial fiction for women are perhaps the least-respected writers in America. They are definitely the least respected by the male-dominated New York houses and magazines. But in tracking the conversation about Weiner, it’s easy to forget that the most popular and lucrative genre of writing in the United States is commercial, female-dominated, and almost completely independent of New York.

Romance novelists, a group I write about in the February issue of Harper’s Magazine, only care about the New York Times Book Review insofar as they appear on its bestseller lists. In stark opposition to New York writers, they don’t worry about being un-literary. They consider the idea of literariness irrelevant to their project. Last August, at the Romance Novel Convention in Las Vegas, I met Angela Knight, a New York Times bestselling author of paranormal erotic romance, and when I asked whether she worried about being accepted by the literary establishment, she said plainly, “Fuck them.”

Good romance writers can earn a living without anyone in New York publishing knowing their names, because they publish and promote their work themselves. A traditional publishing house might give an author 25 percent of the net price on an e-book (meaning that if an outlet marks down your title, you get 25 percent of the discounted price). The e-book distributor Smashwords, by contrast, forbids outlets from discounting and returns 60 to 75 percent of the cover price to the author. The Amazon, Kobo, and Sony e-book stores offer similarly good rates.

Romance titles are priced low, usually around four or five dollars, which makes it easier to sell a lot of them. A known author, rolling with Facebook and Goodreads promotion, can move more than a thousand units daily on Smashwords alone. A 60 percent cut of two thousand $5 e-books is $6,000. If your book sells well for a week, you’ve made $42,000. Publish two books a year, a not-unusual pace for an e-book author, and you’ve earned $84,000 before taxes. And that’s just from Smashwords — because contracts with most e-book distributors are nonexclusive, you can sell through other distributors, too, so you may have comparable revenue coming from Kobo, Amazon, and others. And this is assuming you’re not a top-tier author. The writers in the winner’s circle, which in romance is big, can easily pull six or seven figures.

Jonathan Franzen has criticized Weiner for being self-promoting. Romance writers would find this criticism hilarious. They are, like Weiner, excellent marketers. HP Mallory, a writer who always wanted to drive a Land Rover and now does, has 35,000 likes on Goodreads and 8,700 Facebook fans. The Facebook pages she makes for her characters are equally popular. Mallory, along with writers like Bella Andre, Catherine Bybee, Barbara Freethy, Abbi Glines, Liliana Hart, Colleen Hoover, RL Mathewson, and Kirsty Moseley, have figured out how to turn their finely tuned genre writing into money. By self-publishing, they cut out the suits who once took cuts.

Why isn’t the literary industry paying attention to all of this? One reason — and I think Weiner would agree — is that romance is genre fiction, written almost exclusively by women. Self-styled literary readers don’t read books that wind up, as every romance does, with a happily-ever-after (an HEA, in the language of the genre).

But another reason is that romance novels haven’t been well served by the New York bookstores where the literary industry shops. For her 1984 book Reading the Romance, still the definitive study of the subject, Janice Radway had to travel to an all-romance bookstore in an anonymous Midwestern town in order to gather enough readers to anthropologize. Today, outside the purview of New York publishing’s sales and distribution, romance writers have found success with e-books and self-publishing. “What’s now becoming clear to everyone,” Smashwords founder Mark Coker told me, “is that romance was underserved by the traditional retail model.”

And that is where Goodreads and Facebook have come in, as well as message boards, author blogs, and mailing lists. Twitter, insufficiently direct and interactive, doesn’t hold sway in the romance world, where the only vital relationship is that between reader and writer. Critics and publishers don’t factor in at all.

In the annals of New York literary history, husbands who relied on their wives to be their scribes and editors are embarrassingly plentiful. Romance has inverted the model. Last year, the Novelists Inc. conference in Myrtle Beach featured a panel intended to teach the husbands of romance novelists how to be their wives’ assistants. “Five of the women there,” Brenda Hiatt, one of the panelists, said to me later, “their husbands have retired from their jobs.”

I should mention that most romance writers have very traditional marriages — at least until the wife starts writing. The man plies a middle- or upper-middle-class trade, and the woman works part-time or takes care of the kids. But a big royalty check has a way of altering a marriage contract.

You see a certain pattern: a husband who respects his wife’s success, knows he’s not her audience, and, not being a writer, evinces little anxiety about any of it. “Romance,” said Angela Knight, “is written by women, edited by women, sold by women, read by women.” The autonomy extends even into the marriage. Lynn Lorenz, who makes a good living writing gay erotica for women, told me that her family “loves the extra income; it’s bought us two cars, a new washer and dryer, dishwasher, microwaves, vacations.” Her husband, who works full-time, doesn’t read her books.

Successful commercial romance writers have economic power in their relationships and in the world. They have sales, fans, and control over the marketing of their product. Few of them see any reason to lose sleep over New York. Few even mention it in conversation. The literary industry is lucky Weiner is so pissed off at it. At least her anger is attention. And she’ll have a platform in the literary world as long as she keeps tweeting to her 81,000 followers that she isn’t taken as seriously as Franzen, because someone has to spread the news of the cultural relevance of the institutions that created him.

It’s not Weiner’s desire for inclusion that should scare New York. It’s the threat of her indifference.

Share
Single Page

More from Jesse Barron:

Weekly Review November 18, 2014, 10:43 am

Weekly Review

World leaders plan to boost GDP, the E.S.A. lands on a comet, and an artist looks for a needle in a haystack

Weekly Review September 30, 2014, 8:00 am

Weekly Review

Student protests in Hong Kong, two sex-scandal resignations, and the CIA’s lust for lemon pound cake.

Weekly Review August 12, 2014, 8:00 am

Weekly Review

Police in Missouri kill an unarmed teenager, the U.S. government expands its terrorist database, and Justin Bieber saves a Russian fisherman

Get access to 165 years of
Harper’s for only $45.99

United States Canada

CATEGORIES

THE CURRENT ISSUE

September 2016

Acceptable Losses

= Subscribers only.
Sign in here.
Subscribe here.

Home

= Subscribers only.
Sign in here.
Subscribe here.

Tennis Lessons

= Subscribers only.
Sign in here.
Subscribe here.

Tearing Up the Map

= Subscribers only.
Sign in here.
Subscribe here.

Land of Sod

= Subscribers only.
Sign in here.
Subscribe here.

Only an Apocalypse Can Save Us Now

= Subscribers only.
Sign in here.
Subscribe here.

view Table Content

FEATURED ON HARPERS.ORG

Post
 
Andrew Cockburn on the Saudi slaughter in Yemen, Alan Jacobs on the disappearance of Christian intellectuals, a forum on a post-Obama foreign policy, a story by Alice McDermott, and more
Artwork by Ingo Günther
Article
Land of Sod·

= Subscribers only.
Sign in here.
Subscribe here.

Just a few short years ago, Yemen was judged to be among the poorest countries in the world, ranking 154th out of the 187 nations on the U.N.’s Human Development Index. One in every five Yemenis went hungry. Almost one in three was unemployed. Every year, 40,000 children died before their fifth birthday, and experts predicted the country would soon run out of water.

Photograph by Mike Slack
Article
The Watchmen·

= Subscribers only.
Sign in here.
Subscribe here.

Just a few short years ago, Yemen was judged to be among the poorest countries in the world, ranking 154th out of the 187 nations on the U.N.’s Human Development Index. One in every five Yemenis went hungry. Almost one in three was unemployed. Every year, 40,000 children died before their fifth birthday, and experts predicted the country would soon run out of water.

Illustration by John Ritter
Article
Acceptable Losses·

= Subscribers only.
Sign in here.
Subscribe here.

Just a few short years ago, Yemen was judged to be among the poorest countries in the world, ranking 154th out of the 187 nations on the U.N.’s Human Development Index. One in every five Yemenis went hungry. Almost one in three was unemployed. Every year, 40,000 children died before their fifth birthday, and experts predicted the country would soon run out of water.

Photograph by Alex Potter
Article
The Origins of Speech·

= Subscribers only.
Sign in here.
Subscribe here.

"To Chomsky...every child’s language organ could use the 'deep structure,' 'universal grammar,' and 'language acquisition device' he was born with to express what he had to say, no matter whether it came out of his mouth in English or Urdu or Nagamese."
Illustration (detail) by Darrel Rees. Source photograph © Miroslav Dakov/Alamy Live News

Chances that college students select as “most desirable‚” the same face chosen by the chickens:

49 in 50

Most of the United States’ 36,000 yearly bunk-bed injuries involve male victims.

In Italy, a legislator called for parents who feed their children vegan diets to be sentenced to up to six years in prison, and in Sweden, a woman attempted to vindicate her theft of six pairs of underwear by claiming she had severe diarrhea.

Subscribe to the Weekly Review newsletter. Don’t worry, we won’t sell your email address!

HARPER’S FINEST

Mississippi Drift

By

Matt was happy enough to sustain himself on the detritus of a world he saw as careening toward self-destruction, and equally happy to scam a government he despised. 'I’m glad everyone’s so wasteful,' he told me. 'It supports my lifestyle.'

Subscribe Today