From a list of seventy-one types of US households, as classified by Experian Marketing Services, the world’s largest credit data company.
Golf Carts and Gourmets
Colleges and Cafés
Modest Metro Means
Status-Seeking Singles
Footloose and Family-Free
Settled and Sensible
Diapers and Debit Cards
Babies and Bliss
Kids and Cabernet
Digital Dependents
Full Pockets, Empty Nests
Town Elders
Generational Soup
Booming and Consuming
Birkenstocks and Beemers
Progressive Potpourri
Cul-de-Sac Diversity
True-Grit Americans
Countrified Pragmatics
Red, White, and Bluegrass
American Royalty
Tough Times
Tight Money