April 1999 Issue [Article] Viral culture Download PDF Adjust Share A fashionable theory takes the self out of consciousness by Mark Kingwell, This article is only available as a PDF to subscribers. Download PDF Tags 20th century Contagion (Social psychology) Daniel Clement Dennett Douglas Rushkoff Ideology J.M. Balkin Memetics Richard Dawkins More from Mark Kingwell Outside the White Box Can art make anything happen? Beyond the Book By Mark Kingwell, from a keynote speech delivered in May at the annual meeting of the Writers’ Union of Canada and published in the Ottawa Citizen. Kingwell is a professor… Talking the Walk A stroll through our cities Adjust Share