July 1999 Issue [Article] Brand you Download PDF Adjust Share Better selling through anthropology by Thomas Frank, This article is only available as a PDF to subscribers. Download PDF Tags 20th century Account planning Advertising Advertising executives Brand name products Congresses More from Thomas Frank The Man Who Loved Presidents Thomas Frank on The Soul of America The Man Who Loved Presidents On Jon Meacham The Pessimistic Style in American Politics Government of the people? Thomas Frank on the history of populism and anti-populism Adjust Share