From a list of words used least often by Latino men, relative to other men, in personal profiles on the dating website OkCupid. Dataclysm: Who We Are (When We Think No One’s Looking), by Christian Rudder, co-founder and president of OkCupid, will be published next month by Crown.

southern accent
from the midwest
ann arbor
gumbo
freakonomics
shanghai
scallops
slopes
maple
cheesesteaks
john irving