I like to think I’m unique. Don’t you? Complicated. Surprising. Unpredictable. I like to think that people who’ve only just met me or who know only the basic facts about me still have a lot to learn. I also like to think that people who’ve known me for a long time — family members, say — still don’t know the essential, the true me. What I really like to think, however, is that corporate statisticians, who track my consumer choices and feed them into algorithms to forecast my behavior for Google or Amazon, are capable, on occasion, of getting me wrong.…
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