September 1958 Issue [Article] TV ratings Download PDF Adjust Share What they really mean by Bernard Asbell, This article is only available as a PDF to subscribers. Download PDF Tags 20th century A.CNielsen Co(Marketing research) American Research Bureau (Marketing research) Public opinion polls Rating Television programs The Pulse, Inc(Marketing research) Trendex, Inc(Marketing research) United States More from Bernard Asbell The inside of the pinball game The biggest show in all the world A million surprises a day Adjust Share