January 1962 Issue [Article] The new gambling king and the social scientists Download PDF Adjust Share by Keith Monroe, This article is only available as a PDF to subscribers. Download PDF Tags 20th century Gamblers Gambling Harrah's Club (Tahoe, Lake, Nev: Casino) Motivation research (Marketing) Nevada Psychological aspects Psychology Stanford Research Institute Tahoe, Lake William Harrah More from Keith Monroe California’s dedicated detective A better way to adopt a baby Guatemala What the Reds left behind Adjust Share