July 1976 Issue [Article] Good news for the big guy Download PDF Adjust Share by George W.S. Trow, This article is only available as a PDF to subscribers. Download PDF Tags 20th century Brand name products Consumer goods Humor Marketing United States More from George W.S. Trow A grim obligation that might be made to work An evening with Ron, Nancy, Jerome, and Bob The third parent Growing up is hard to do Adjust Share